Our Brand

Since its inception in 2017, WOD Friends has been more than just a brand; it's a passion ignited by the world of Functional Fitness. For almost a decade, WOD Friends has established itself as a key player in the fitness industry, embodying a commitment to consistency and excellence.

 

Our Mission
We’re here to ignite the motivation of athletes around the world. Our products are more than just equipment; they’re a source of inspiration, crafted with unique designs and unmatched functionality. We are the essence of fitness motivation, perfectly suited for those who dare to dream big. That’s why our motto is 'For The Motivated.'

 

Core Values

Strength and Determination:
At WOD Friends, we believe in the endless potential within every athlete. Our products are crafted to empower you, helping you push past your limits and become stronger, both physically and mentally.

Quality and Sustainability:
Excellence is at the heart of everything we do. We’re committed to creating products that stand the test of time, designed for the toughest training sessions. Sustainability isn't just a choice—it’s a core value, embedded in every stitch, ensuring a positive impact on both you and the environment.

Community and Connection:
We are more than just a brand; we are a community. WOD Friends thrives by building strong, supportive relationships with athletes, customers, and partners. Together, we inspire and uplift each other, making every step of your fitness journey a shared experience.

Style and Individuality:
Fitness is a form of self-expression. Our gear is not only built for performance but designed to reflect your unique style. Whether in the gym or beyond, we celebrate individuality and encourage you to showcase your personality through what you wear.

Inspiration and Motivation:
Your potential knows no bounds, and we’re here to fuel that journey. At WOD Friends, we serve as a constant source of inspiration, motivating you to achieve your highest aspirations, both in fitness and in life.

 

Join us on our journey to empower and inspire, forging a path toward a future where strength meets sustainability. At WOD Friends, we don’t just believe in your potential—we help you unlock it. Because it’s always better to WOD with friends.